3/8/2023 0 Comments Don carbon![]() ![]() Therefore, consumers are the leading agent of change to spot the truth about how open and transparent a company is in its business practices. Consumers will need to see regulations and controls put in place to know if the term ‘sustainable' is being used correctly. Often, words which are vague, such as eco-friendly, green, organic or even natural, are used without being able to demonstrate how the product or service avoids a negative impact on the environment or society.Īlthough the curiosity of society and the need for ultra-transparency continues to grow in both momentum and importance, greenwashing won't be eliminated by these drivers alone. Some companies make a conscious effort to greenwash with the intention to mislead society, playing very much to consumers wanting to buy goods and services from environmentally conscious brands. We still have a way to goĪt a time when consumers are becoming more aware, some companies still take advantage of the growing demand for sustainable products, and some businesses are looking for shortcuts to attract consumers. Whereas in the past, consumers wanted to be green, but the solution wasn't available, or it was costly or complicated, leaving no choice for change. We see changes in many different sectors with more practical and cost-effective solutions around renewables, plant-based diets, battery storage, electric vehicles displacing internal combustion engines, and so much more. ![]() ![]() Similarly, Generation Alpha, the youngest members of today's society, only know of a wireless world and the call for a more sustainable future.Īs well as our increasing curiosity to be better informed, another critical factor with regards to sustainability, is that many of the solutions to be more sustainable are now available and affordable. This is particularly relevant with 'Generation Z' (members of society born between 1997-2012 and aged 10-25), who have been reported to only support brands with values that reflect their own and will happily change if these brands disappoint. Many consumers have become change agents for businesses because they are more connected, more informed, more curious and more vocal on topics relating to the environment than ever before. The term greenwashing is used to define companies that claim to be environmentally conscious for marketing purposes, but who don't make any notable sustainability efforts. The role that we all play with regards to sustainability has changed since the 1980s when the phrase ‘greenwashing' was first coined. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |